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What is the NPSOA PrintOwners list?

The NPSOA PrintOwners List is a members-only online discussion group created exclusively for owners of printing and sign businesses. With more than 400 owner-members currently participating, it provides a valuable opportunity for industry owners to connect, exchange ideas, ask questions, and share their experiences.

Every day, members use our group email forum to ask and answer questions, share solutions, discuss industry challenges, and learn from fellow printing and sign business owners. The PrintOwners List is easy to use, and members are welcome to participate as much—or as little—as they choose.

For purposes of the NPSOA PrintOwners List, we define an owner as an individual who holds at least a 5% ownership interest in a printing or sign company, has hiring and firing authority, and has full access to the company’s financial records.

The PrintOwners List is designed to provide a private, owner-to-owner environment where NPSOA members can tap into the knowledge and experience of fellow business owners throughout the industry.

How does the NPSOA PrintOwners list work?

The easiest way to understand the NPSOA PrintOwners List is to think of it as another way to send and receive email. The only difference is that when you send an email to the NPSOA PrintOwners List, our list server automatically distributes your message to every other member of the group.

Sending an email to the list is referred to as “posting.” Currently, the PrintOwners List averages approximately 75 posts per day, providing members with an active and ongoing exchange of information.

Discussions cover a wide variety of print- and sign-related topics, including equipment, production, business operations, vendors, pricing, software, staffing, and other issues that owners encounter in their day-to-day businesses.

For those who actively utilize the service, the NPSOA PrintOwners List has become an extremely valuable resource, providing direct access to the collective knowledge, experience, and expertise of hundreds of fellow printing and sign business owners.

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Why is it so valuable?

The NPSOA PrintOwners List is a valuable place to discuss the problems, challenges, and issues you encounter in your printing or sign business. Members regularly share their experiences and recommendations, helping fellow owners make more informed decisions.

Want to know which equipment performs well—and which equipment may not live up to expectations? Members share their firsthand experiences. Looking for sales and marketing ideas? Those are frequently discussed as well. Need a second opinion on a complicated estimate or pricing decision? You can turn to hundreds of fellow print and sign business owners for their input.

Virtually anything related to running a printing or sign business can be discussed on the NPSOA PrintOwners List.

The list is designed to encourage open and timely communication between members. Posts are not reviewed or approved by a moderator before they are distributed to the group. All content is shared exclusively among NPSOA PrintOwners List members and is not available to the general public.

This private, owner-to-owner exchange is one of the key benefits of participating in the NPSOA PrintOwners List.

Who is eligible to join the NPSOA PrintOwners list?

Membership in the NPSOA PrintOwners List is exclusive to printing and sign business owners and their designated Second-in-Command.

The PrintOwners List is intentionally structured as a private, owner-focused forum where members can openly discuss business challenges, industry issues, equipment, pricing, employees, vendors, and other topics that are important to running a successful printing or sign company.

The NPSOA PrintOwners List is not intended for vendors, suppliers, sales representatives, trade publication editors, or printing and sign industry consultants. If you do not meet the NPSOA ownership requirements, we respectfully ask that you do not attempt to join the PrintOwners List.

This exclusive membership structure helps ensure that discussions remain relevant, candid, and valuable to the owners and key decision-makers who participate in the group.

How can I keep from getting my inbox flooded with too many emails?

You can receive the NPSOA PrintOwners List in two ways: as individual emails as they are posted to the list or as a Daily Summary.

Individual Emails

If you choose to receive every email, you can expect approximately 60–80 messages from the list each day. Most members set up a rule in their email client that automatically routes NPSOA PrintOwners messages into a separate folder.

Having a dedicated folder for the PrintOwners List provides two important benefits. First, it allows you to read and respond to messages at your convenience. Second, it prevents the volume of list traffic from creating an “email overload” by keeping PrintOwners messages separate from your personal and customer emails.

Another option is to use an alias email account to help manage the increased volume of messages. An alias is a secondary email address that you use specifically for your PrintOwners List membership. If you choose this option, we ask that you provide the list manager with your primary email address. This ensures that the list manager has a direct way to contact you without an important message getting lost among the 60–80 daily PrintOwners emails.

Daily Summary

If you prefer fewer emails, you can choose the Daily Summary option. Instead of receiving each individual message throughout the day, you will receive one email containing the day’s discussions and interactions.

The Daily Summary option is an excellent choice for members who want to stay informed about the conversations taking place on the list without having dozens of individual messages arrive in their inbox each day.

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