BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//National Print & Sign Owners Association - ECPv6.17.3//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:National Print & Sign Owners Association
X-ORIGINAL-URL:https://npsoa.org
X-WR-CALDESC:Events for National Print & Sign Owners Association
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20250309T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20251102T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20260308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20261101T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20270314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20271107T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260904T140000
DTEND;TZID=America/New_York:20260904T150000
DTSTAMP:20260806T155925Z
CREATED:20260806T151609Z
LAST-MODIFIED:20260806T155925Z
UID:10000426-1788530400-1788534000@npsoa.org
SUMMARY:"The E-commerce Halo Effect" Why Online Shopping Is Driving More Consumer Attention to the Mailbox
DESCRIPTION:The mailbox didn’t change. Consumer behavior did. \nThe E-commerce Halo Effect reveals how e-commerce has reshaped where consumers pay attention\, and why that matters to marketers. The study includes expert commentary from neuroscientist and stress researcher Dr. George S. Everly Jr.\, connecting the findings to the science of human attention. \nJoin Jim Thompson for the release of this original consumer behavior study and discover why 4 out of 5 consumers say they’re paying more attention to their mailbox\, and what that means for the future of marketing. \nTake Away Viewers will gain a new understanding of why consumers are paying more attention to their mailbox\, what that means for marketers\, and receive a complimentary copy of the complete E-commerce Halo Effect research report. \nREGISTER HERE\n 
URL:https://npsoa.org/event/the-e-commerce-halo-effect-why-online-shopping-is-driving-more-consumer-attention-to-the-mailbox/
CATEGORIES:Monthly Webinars
END:VEVENT
END:VCALENDAR