the printer who pivoted Hosted By Nettl
December 1 @ 2:00 pm - 3:00 pm EST
Description – In this session Rob will share the story of the The Printer Who Pivoted. and explain what’s being seen across Nettl’s network of 300+ independent printers, operating in eight different countries.
He will also share how they approached their transformation from a printing business called ‘Printing.com’ to become a full service agency called ‘Nettl’, how that actually grew their print sales and how, by identifying the changing needs of print clients and providing broader solutions, how other print businesses can follow the same path. Rob will cover the mistakes and traps the team fell into on their journey so future print businesses trying to evolve don’t make the same errors.Whether you’re a printer, designer, or a full-service agency, you are sure to find value, and ideas, that can be implemented in your own business.
Take-aways – An alternative view point on a changing market place, how to remain relevant to you customers, how to increase print sales through diversifying your services, how to increase your share of a clients marketing budget and how to build stickier client relationships and reduce client attrition.
