Demonstrate how to use tactile effects to shift pocket folders from simple commodity to key brand ambassador. You’ve maybe seen (and felt) the impact some of the coolest print technologies, but how to take these options to the most important stage? Sales! We’re going to share details on what market segments are actually using specialized finishes and effects. Also give practical examples of unique print technologies not only winning orders but increasing effectiveness for every user on down the line.

Takeaways: Who, how, and when to show off these cool technologies in order to be the best print provider to your clients.

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